Close-up "vs" long-shot images in advertising appeals : the role of objective temporality
Year of publication: |
2023
|
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Authors: | Ladeira, Wagner Junior ; Santini, Fernando de Oliveira |
Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 41.2023, 4, p. 949-970
|
Subject: | Visual attention | Advertising appeals | Construal level theory | Objective temporality | Werbewirkung | Advertising effects | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
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