Closing gap between new development and Voice of Customer
Year of publication: |
2020
|
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Authors: | Grijalvo, Mercedes ; Eliopoulos, María Fernanda ; Morales-Alonso, Gustavo |
Published in: |
Economics and Business Letters : EBL. - Oviedo : Univ., ISSN 2254-4380, ZDB-ID 2708683-5. - Vol. 9.2020, 4, p. 279-288
|
Subject: | New Service Development (NSD) | DMAIC Six Sigma | Critical to Quality (CTQ) | Voice of the Customer (VOC) | customer satisfaction | Qualitätsmanagement | Quality management | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Produktentwicklung | New product development |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.17811/ebl.9.4.2020.279-288 [DOI] hdl:11159/5048 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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