Closing the technology adoption-use divide : the role of contiguous user bandwagon
Year of publication: |
2012
|
---|---|
Authors: | Lanzolla, Gianvito ; Suárez, Fernando F. |
Published in: |
Journal of management : JOM. - Thousand Oaks, Calif. : Sage Publ., ISSN 0149-2063, ZDB-ID 83220-0. - Vol. 38.2012, 3, p. 836-859
|
Subject: | Innovationsdiffusion | Innovation diffusion | Technischer Fortschritt | Technological change | Nachfrageinterdependenz | Interdependent preferences | Unternehmenserfolg | Firm performance |
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