Cluster Analysis for Market Segmentation
Year of publication: |
1980
|
---|---|
Authors: | Saunders, J.A. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 14.1980, 7, p. 422-435
|
Publisher: |
MCB UP Ltd |
Subject: | Cluster analysis | Market segmentation | Product positioning | Hierarchical control | Questionnaires |
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