Clustering consumers who engage in boycotting : new insights into the relationship between political consumerism and institutional trust
Year of publication: |
March 2018
|
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Authors: | Baptista, Nuno ; Rodrigues, Ricardo Gouveia |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 15.2018, 1, p. 87-104
|
Subject: | Boycotting | Institutional trust | Segmentation | Political consumerism | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence |
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