Clustering customers on the basis of their perceptions of microfinancing by banks : a study of rural poor in Punjab
Meenu
| Year of publication: |
June 2014
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|---|---|
| Authors: | Meenu |
| Published in: |
Paradigm : the journal of Institute of Management Technology. - Ghaziabad : IMT, ISSN 0971-8907, ZDB-ID 1420854-4. - Vol. 18.2014, 1, p. 20-34
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| Subject: | Microfinance | cluster | microcredit | financial inclusion | customers' perception | Mikrofinanzierung | Regionales Cluster | Regional cluster | Ländliche Armut | Rural poverty | Indien | India | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Beziehungsmarketing | Relationship marketing | Finanzielle Inklusion | Financial inclusion | Bank | Bangladesch | Bangladesh | Finanzdienstleistung | Financial services | Ländliches Finanzsystem | Rural financial sector |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0971890714540364 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011759462