Co-Branding als Markenstrategie
Frank Scharnowski
| Year of publication: |
2006
|
|---|---|
| Authors: | Scharnowski, Frank |
| Publisher: |
Berlin : Logos-Verl. |
| Subject: | Markenführung | Brand management | Handelsmarke | Store brand | Konsumgütermarketing | Consumer goods marketing | Marketingkooperation | Marketing cooperation | Unternehmenskooperation | Inter-firm cooperation | Theorie | Theory | Deutschland | Germany | Markenpolitik | Strategische Allianz | Imagetransfer |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | V, 115 S. graph. Darst. 21 cm |
|---|---|
| Series: | MUK Premium. - Berlin : Logos-Verl., ZDB-ID 2022032-7. - Vol. Bd. 13 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 90 - 106 |
| ISBN: | 3-8325-1269-1 ; 978-3-8325-1269-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003339064