Co-branding internationally : Everyone wins?
Linda C. Ueltschy; Michel Laroche
| Year of publication: |
2004
|
|---|---|
| Authors: | Ueltschy, Linda C. ; Laroche, Michel |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 20.2004, 3, p. 91-102
|
| Subject: | Marketingkooperation | Marketing cooperation | USA | United States | Erfolgsfaktor | Success factor | Markenführung | Brand management |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002238109