CO-Branding Sinergetic Effects for Development of Payment Cards
Year of publication: |
2009
|
---|---|
Authors: | Serdarusic, Hrvoje ; Pancic, Mladen |
Published in: |
Business Logistics in Modern Management. - Ekonomski Fakultet. - Vol. 9.2009, p. 201-210
|
Publisher: |
Ekonomski Fakultet |
Subject: | brand | co-brand | payment cards | retail trade |
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