Co-branding : the effects of e-tailer and delivery carrier familiarity on price and e-tailer perceptions
Year of publication: |
2011
|
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Authors: | Stokes, Amy ; Jensen, Thomas D. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 19.2011, 1, p. 97-108
|
Subject: | Markenführung | Brand management | Online-Handel | Online retailing | Einzelhandel | Retail trade | Logistikdienstleister | Logistics provider | Firmenimage | Corporate reputation | Glaubwürdigkeit | Credibility | Vertrauen | Confidence | USA | United States |
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