Co-branding : the science of alliance
eds. Tom Blackett ...
| Year of publication: |
1999
|
|---|---|
| Other Persons: | Blackett, Tom (contributor) |
| Publisher: |
Basingstoke [u.a.] : Interbrand [u.a.] |
| Subject: | Markenführung | Brand management | Strategische Allianz | Strategic alliance | Unternehmenskooperation | Inter-firm cooperation | Markenpolitik |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XVIII, 142 S. Ill., graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-333-76089-1 ; 978-0-333-76089-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001391953