Co-Branding : The State of the Art
Year of publication: |
2008
|
---|---|
Authors: | Helmig, Bernd ; Huber, Jan-Alexander ; Leeflang, Peter S.H |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenführung | Brand management | Spillover-Effekt | Spillover effect | Erfolgsfaktor | Success factor |
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