Co-created value : multidimensional scale and nomological network
Year of publication: |
April 2018
|
---|---|
Authors: | Busser, James A. ; Shulga, Lenna V. |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 65.2018, p. 69-86
|
Subject: | Co-created value | Scale development | Service-dominant logic | Wellbeing | Service advantage | Trust | Service-Dominant Logic | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Kundenintegration | Customer integration | Unternehmensnetzwerk | Business network | Marketingtheorie | Marketing theory | Dienstleistungssektor | Service industry | Dienstleistung | Services | Beziehungsmarketing | Relationship marketing |
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