Co-creating and evaluating social marketing programs : a living lab approach
Year of publication: |
2023
|
---|---|
Authors: | Saleme, Pamela ; Dietrich, Timo ; Pang, Bo ; Parkinson, Joy |
Published in: |
Journal of social marketing : JSOCM. - Bingley : Emerald, ISSN 2042-6771, ZDB-ID 2589601-5. - Vol. 13.2023, 3, p. 399-418
|
Subject: | Co-creation | Gamification | Living Lab | Social marketing | Stakeholder orientation | Social Marketing | Stakeholder | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Social Web | Social web |
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