Co-creating customization : collaborating with customers to deliver individualized value
Jordi Loef, B. Joseph Pine II and Henry Robben
| Year of publication: |
2017
|
|---|---|
| Authors: | Loef, Jordi ; Pine, B. Joseph ; Robben, Henry S. |
| Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bingley : Emerald Group Publishing Limited, ISSN 1087-8572, ZDB-ID 1313473-5. - Vol. 45.2017, 3, p. 10-15
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SL-03-2017-0028 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011694873