Co-creating social media agility to build strong customer-firm relationships
Year of publication: |
2020
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Authors: | Chuang, Shu-Hui |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 84.2020, p. 202-211
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Subject: | Customer co-creation | Customer-firm relational strength | Social media | Social-information processing capability | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Online-Marketing | Internet marketing |
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