Co-Creating Value with Stakeholders : Expanding Service-Dominant Logic Mindset
Year of publication: |
2015
|
---|---|
Authors: | da Silva, Rui |
Other Persons: | Gonçalves, Sara (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Stakeholder | Service-Dominant Logic | Service-dominant logic | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Marketingtheorie | Marketing theory | Dienstleistungsmarketing | Services marketing | Kundenintegration | Customer integration |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 16, 2014 erstellt Volltext nicht verfügbar |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Brand Community as Co-Creation Value in the Service-Dominant Logic of Marketing
Pongsakornrungsilp, Siwarit, (2009)
-
Customer-to-customer value co-creation and co-destruction in sporting events
Kim, Kyungyeol, (2020)
-
Value creation in the market ecosystem : a Service-Dominant logic perspective
Katsifaraki, Georgia, (2018)
- More ...
-
Measuring Corporate Reputation in B2B Markets : The Corporate Personality Adapted Scale
Sequeira, Nuno, (2015)
-
Drivers of Donations : Does Religiosity Make a Difference?
Abreu, Madalena, (2014)
-
Davcik, Nebojsa S., (2014)
- More ...