Co-creation and ambiguois ownership within virtual communities : the case of the Machinima community
Year of publication: |
2014
|
---|---|
Authors: | Harwood, Tracy ; Garry, Tony |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 13.2014, 2, p. 148-156
|
Subject: | Konsumtheorie | Consumption theory | Kundenintegration | Customer integration | Computerspiel | Video game |
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