Co-creation and the development of SME designer fashion enterprises
Jennifer Millspaugh and Anthony Kent
| Year of publication: |
2016
|
|---|---|
| Authors: | Millspaugh, Jennifer ; Kent, Anthony |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 20.2016, 3, p. 322-338
|
| Subject: | Fashion | Small to medium-sized enterprises | Co-creation | Designer apparel | Brand identity | Brand development | Bekleidungsindustrie | Clothing industry | KMU | SME | Mode | Markenführung | Brand management | Kundenintegration | Customer integration | Produktgestaltung | Product design | Textilhandwerk | Textile trades |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-10-2015-0085 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011594914