Co-creation, innovation and new service development : the case of videogames industry
Jedrzej Czarnota
| Year of publication: |
2018
|
|---|---|
| Authors: | Czarnota, Jedrzej |
| Publisher: |
New York : Routledge |
| Subject: | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Dienstleistungsinnovation | Service innovation | Computerspieleindustrie | Video game industry | USA | United States | Europa | Europe |
| Description of contents: |
Acknowledgements -- Introduction -- Beyond state-of-the-art in co-creation -- Observing the videogames industry -- Managerial insights for creative services -- Key findings -- Index
Table of Contents [gbv.de]
|
Online Resource
| Extent: | 227 Seiten |
|---|---|
| Series: | Routledge interpretive marketing research. - New York, NY [u.a.] : Routledge, ZDB-ID 2263966-4. - Vol. 24 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 978-1-138-63659-0 ; 978-1-315-20590-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011793627