Co-creation of meaning as a prerequisite for market-focused strategic flexibility
Year of publication: |
2012
|
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Authors: | Gylling, Catharina ; Elliott, Richard ; Toivonen, Marja |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 10, p. 1283-1301
|
Subject: | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Flexibilität | Flexibility | Narrative Methode | Narrative method |
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