Co-creation of value in service marketing : an approach relevant to managerial decision making
Year of publication: |
2021
|
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Authors: | Grönroos, Christian |
Published in: |
The Routledge companion to strategic marketing. - New York : Routledge, ISBN 978-1-138-48908-0. - 2021, p. 261-274
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Subject: | Dienstleistung | Services | Marketing | Betriebliche Wertschöpfung | Value creation |
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