Co-creation willingness matrix and capability continuum for classification and scaling of services
Davis Lazarus; Anupam Krishna; Sunishtha Dhaka
| Year of publication: |
2014
|
|---|---|
| Authors: | Lazarus, Davis ; Krishna, Anupam ; Dhaka, Sunishtha |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 27.2014, 4, p. 213-225
|
| Subject: | S-D logic | value co-creation | co-creation capability | co-creation continuum | co-creation willingness matrix | extent of co-creation | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Service-Dominant Logic | Service-dominant logic |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010408321