Co-creation with consumers : who has the competence and wants to cooperate
Eric Vernette and Linda Hamdi-Kidar
| Year of publication: |
2013
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|---|---|
| Authors: | Vernette, Eric ; Hamdi-Kidar, Linda |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 55.2013, 4, p. 539-561
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009788915