Co-creation with customers : an evolving innovation research field
Gerda Gemser (RMIT University), Helen Perks (Nottingham University Business School)
| Year of publication: |
September 2015
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|---|---|
| Authors: | Gemser, Gerda ; Perks, Helen |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 32.2015, 5, p. 660-665
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| Subject: | Kundenintegration | Customer integration | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/jpim.12279 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011458698