Co-design between consumers and companies : roles, created-exchanged value and reward systems
Mauro Cavallone; Fabio Cassia
| Year of publication: |
2012
|
|---|---|
| Authors: | Cavallone, Mauro ; Cassia, Fabio |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 12.2012, 2, p. 199-218
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| Subject: | Produktgestaltung | Product design | Kundenintegration | Customer integration | Produktentwicklung | New product development | Marktforschung | Market research | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009657288