Co-development as a marketing strategy in the construction industry
Year of publication: |
2007
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Authors: | Crespin-Mazet, Florence ; Ghauri, Pervez N. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 36.2007, 2, p. 158-172
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Subject: | Bauwirtschaft | Construction industry | Unternehmenskooperation | Inter-firm cooperation | Projektmanagement | Project management | Lieferantenmanagement | Supplier relationship management | Frankreich | France |
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