Co-marketing alliances : definitions and approaches ; Insights from a literature review
Year of publication: |
2017
|
---|---|
Authors: | Grieco, Cecilia ; Iasevoli, Gennaro |
Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8269, ZDB-ID 2535152-7. - Vol. 40.2017, 9, p. 971-989
|
Subject: | Literature review | Multidimensional scaling | Co-marketing | Marketing alliances | Strategische Allianz | Strategic alliance | Bibliometrie | Bibliometrics |
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