Co-marketing capability : scale development and performance implications
Year of publication: |
2014
|
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Authors: | Herhausen, Dennis ; Schoegel, Marcus |
Published in: |
Problems and perspectives in management : PPM ; international research journal. - Sumy : Business Perspectives, ISSN 1727-7051, ZDB-ID 2464229-0. - Vol. 12.2014, 2, p. 43-55
|
Subject: | co-marketing capability | co-marketing alliances | alliances | alliance performance | survey research | Strategische Allianz | Strategic alliance | Unternehmenserfolg | Firm performance | Unternehmenskooperation | Inter-firm cooperation |
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