Co-op supply chains with a local media company : models and analysis
Year of publication: |
2020
|
---|---|
Authors: | Gou, Qinglong ; Shao, Jing ; Wang, Xin ; Yu, Lili |
Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 136.2020, p. 1-19
|
Subject: | Cooperative advertising program | In-store advertising | Local media advertising | Participation rate | Stackelberg game | Lieferkette | Supply chain | Werbung | Advertising | Spieltheorie | Game theory | Online-Marketing | Internet marketing | Mediensektor | Media industries | Werbewirkung | Advertising effects |
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