Co-operation between academics and practitioners - hope for the future?
Year of publication: |
2013
|
---|---|
Authors: | Stone, Merlin |
Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 15.2013, 2, p. 105-107
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Subject: | CRM | academic | research | practotopmer | publications |
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