Coarse thinking and persuasion
Sendhil Mullainathan; Joshua Schwartzstein; Andrei Shleifer
| Year of publication: |
2008
|
|---|---|
| Authors: | Mullainathan, Sendhil ; Schwartzstein, Joshua ; Shleifer, Andrei |
| Published in: |
The quarterly journal of economics. - Oxford : Univ. Press, ISSN 0033-5533, ZDB-ID 3137-9. - Vol. 123.2008, 2, p. 577-619
|
| Subject: | Werbepsychologie | Psychology of advertising | Werbung | Advertising | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003880862