Coca‐Cola brand protection before World War II – it's the real thing!
Year of publication: |
2012
|
---|---|
Authors: | Petty, Ross D. |
Published in: |
Journal of Historical Research in Marketing. - Emerald Group Publishing Limited, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 4.2012, 2, p. 224-244
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Coca‐Cola | Trade marks | Brand protection | Brands |
-
Empirical studies of trade marks : the existing economic literature
Schautschick, Philipp, (2016)
-
Which reputations does a brand owner need? : evidence from trade mark opposition
Graevenitz, Georg von, (2007)
-
The registration of an iconic movie theme as a trade mark : only "diamonds are forever"
Antoniou, Alexandros, (2024)
- More ...
-
Beyond Deception: Potential Unfair Consumer Injury from Various Types of Covert Marketing
Skiba, Jenifer, (2019)
-
The US battle against brand marketing : circa 1930-1980
Petty, Ross D., (2018)
-
Covert marketing unmasked : a legal and regulatory guide for practices that mask marketing messages
Petty, Ross D., (2008)
- More ...