Coca-Cola, community, diversity, and cosmopolitanism : how public relations builds global trust and brand relevance with social media
Year of publication: |
2018
|
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Authors: | Logan, Nneka ; Tindall, Natalie T. J. |
Published in: |
Ethical practice of social media in public relations. - London : Routledge, ISBN 978-0-415-72753-2. - 2018, p. 138-153
|
Subject: | Social Web | Social web | Öffentlichkeitsarbeit | Public relations | Markenführung | Brand management | Vertrauen | Confidence | Diversity Management | Diversity management |
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