Cocreated brand value : theoretical model and propositions
Year of publication: |
2021
|
---|---|
Authors: | Hollebeek, Linda D. ; Clark, Moira K. ; Hammedi, Wafa ; Arvola, René |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 28.2021, 4, p. 413-428
|
Subject: | Cocreated brand value | Resource integration | Engagement | Sharing | Modified tie-strength | Modified network cohesion | Markenführung | Brand management | Kundenintegration | Customer integration | Markenartikel | Brand |
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