Cocreation is chaotic : what it means for marketing when no one has control
Year of publication: |
2011
|
---|---|
Authors: | Fisher, Dan ; Smith, Scott |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 11.2011, 3, p. 325-350
|
Subject: | Kundenintegration | Customer integration | Markenartikel | Brand | Social Web | Social web | Markenführung | Brand management | Kontrolle | Control |
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