Cognitive and affective responses to advertising : [Fourth Annual Advertising and Consumer Psychology Conference ; held in Chicago, Ill., July 11-12, 1985]
ed. by Patricia Cafferata; Alice M. Tybout
| Year of publication: |
1989
|
|---|---|
| Other Persons: | Cafferata, Patricia (ed.) ; Tybout, Alice M. (contributor) |
| Institutions: | Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.> (contributor) ; American Psychological Association (contributor) |
| Publisher: |
Lexington, Massachusetts [u.a.] : Lexington Books |
| Subject: | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour | 11.07.1985 |
| Extent: | vii, 414 S. Ill. 24 cm |
|---|---|
| Conferences: | Annual Advertising and Consumer Psychology Conference ; 4 (Chicago) : 1985.07.11-12 Conference on Advertising and Consumer Psychology ; 4 (Chicago/Ill.) : 1985.07.11-12 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Sponsored by Division 23 of the American Psychological Association, the Marketing Science Institute, and Needham Harper Worldwide Enth. 18 Beitr. |
| ISBN: | 0-669-14830-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013502128