Cognitive and emotional processing of brand logo changes
Mark Peterson (Management & Marketing Department, University of Wyoming, Laramie, Wyoming, USA), Saleh AlShebil (Dept. of Management & Marketing, King Fahd University of Petroleum & Minerals, Dhahran, Saudi Arabia), Melissa Bishop (Dept. of Marketing, University of New Hampshire, Durham, New Hampshire, USA)
| Year of publication: |
2015
|
|---|---|
| Authors: | Peterson, Mark ; Al Shebil, Saleh ; Bishop, Melissa |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 24.2015, 7, p. 745-757
|
| Subject: | Consumer behaviour | Brand attachment | Brand identity | Corporate branding | Rebranding | Attitude toward the brand | Curiosity | Deprivation curiosity | Interest curiosity | Logo change | Markenführung | Brand management | Konsumentenverhalten | Markenimage | Brand image | Markenartikel | Brand | Emotion | Markenarchitektur | Brand architecture | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-03-2015-0823 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011416937