Cognitive Biases in Free- to-play Games
Considering free-to-play games and their virtual currency exchange rate policies, we analyze the incidence of the cognitive biases "money illusion" and "decoy effect." We show that above par exchange rates and advertising bonus packs instead of price discounts in the in-game stores lead to adverse implications for the players. From our findings we derive managerial and policy implications.
Year of publication: |
2022
|
---|---|
Authors: | Benti, Behailu Shiferaw ; Hasse, Dominika ; Stadtmann, Georg |
Published in: |
Marketing Review St.Gallen. - ISSN 1865-7516. - Vol. 39.2022, 4, p. 34-42
|
Publisher: |
St.Gallen : Thexis Verlag |
Saved in:
freely available
Saved in favorites
Similar items by person
-
Cognitive biases in free-to-play games
Benti, Behailu Shiferaw, (2022)
-
Money illusion in free-to-play games
Benti, Behailu Shiferaw, (2021)
-
Borders in motion: An application related to the video game "Animal Crossing: New Horizons"
Benti, Behailu Shiferaw, (2021)
- More ...