Cognitive discrepancy in Chinese "face" : Mian and Lian, and their impact on cognition of country-of-origin image
Year of publication: |
2011
|
---|---|
Authors: | Shi, Zhuomin ; Ichiro, Furukawa ; Jin, Chunji |
Published in: |
Frontiers of business research in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-7326, ZDB-ID 2388653-5. - Vol. 5.2011, 2, p. 163-178
|
Subject: | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Grounded Theory | Grounded theory | China |
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