Cognitive factors affecting buying decision of young consumers: role of arousal and merriment
Year of publication: |
2009
|
---|---|
Authors: | Rajagopal |
Published in: |
International Journal of Economics and Business Research. - Inderscience Enterprises Ltd, ISSN 1756-9850. - Vol. 1.2009, 4, p. 454-466
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | arousal | buying decisions | customer values | leisure shopping | point of sales strategy | product experience | referrals | retailing | shopping behaviour | store ambience | young consumers | consumer behaviour | in-store ambience | customer satisfaction | Mexico |
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