Cognitive Finance : Behavioral Strategies of Spending, Saving and Investing

Intro -- COGNITIVE FINANCE: BEHAVIORAL STRATEGIES OF SPENDING, SAVING AND INVESTING -- COGNITIVE FINANCE: BEHAVIORAL STRATEGIES OF SPENDING, SAVING AND INVESTING -- CONTENTS -- ABSTRACT -- LIST OF FIGURES -- LIST OF TABLES -- Chapter 1 INTRODUCTION -- 1.1. CONTEXT SPECIFIC STRATEGY USAGE -- 1.1.1. Context Dependency and Framing -- 1.1.2. Context Dependency and Domain Specificity -- 1.2. CHANGES IN STRATEGIES -- 1.2.1. Learning -- 1.2.2. Adaptation -- 1.3. BEHAVIORAL FINANCE -- 1.3.1. Hedonics of Spending Strategies -- 1.3.2. Mental Accounting and Self-Control in Saving Strategies -- 1.3.3. Risk and Incentives in Investing Strategies -- 1.4. METHODS FOR CAPTURING COGNITIVE PROCESSES -- 1.4.1. Experiments -- 1.4.2. Ratings -- 1.4.3. Real World Data -- Chapter 2 SPENDING STRATEGIES -- 2.1. BEHAVIORAL EVALUATION -- 2.1.1. Spending Literature -- 2.1.2. Individual Spending Differences -- 2.1.3. Behavioral Analysis -- Data Description -- Sample Description -- 2.2. USAGE OF BEHAVIORAL DATA -- 2.2.1. Data Aggregation -- 2.2.2. Data Interpretation -- 2.2.3. Customer Understanding -- 2.2.4. Conclusion -- Chapter 3 SAVING STRATEGIES -- 3.1. SAVING LITERATURE -- 3.1.1. Economic Model -- 3.1.2. Behavioral Aspects -- 3.1.3. Applied Cognition -- 3.2. SAVING CONCEPT (STUDY 1) -- 3.2.1. Method -- 3.2.2. Results -- Saving Dimensions -- Saving Structures -- 3.2.3. Discussion -- 3.3. SAVING DIFFERENCES (STUDY 2) -- 3.3.1. Method -- 3.3.2. Results -- 3.3.3. Discussion -- 3.4. SAVING SOLUTIONS -- 3.4.1. Product Demands -- 3.4.2. Prototype Generation and Selection -- Chapter 4 INVESTMENT STRATEGIES I -- 4.1. COMPANY CONCEPT (STUDY 3) -- 4.1.1. Method -- 4.1.2. Results -- 4.1.3. Discussion -- 4.2. COMPANY EVALUATION (STUDY 4) -- 4.2.1. Method -- 4.2.2. Results -- 4.2.3. Discussion -- 4.3. COMPANY POSITIONING (STUDY 5) -- 4.3.1. Method -- 4.3.2. Results.