Cognitive Lock-In and the Power Law of Practice
| Year of publication: |
2003
|
|---|---|
| Authors: | Johnson, Eric J. ; Bellman, Steven ; Lohse, Gerald L. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 67.2003, 2, p. 62-75
|