Cognitive Lock-In and the Power Law of Practice

The authors suggest that learning is an important factor in electronic environments and that efficiency resulting from learning can be modeled with the power law of practice. They show that most Web sites can be characterized by decreasing visit times and that generally those sites with the fastest learning curves show the highest rates of purchasing

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Year of publication:	[2011]
Authors:	Johnson, Eric J.
Other Persons:	Bellman, Steven (contributor) ; Lohse, Gerald (contributor)
Publisher:	[2011]: [S.l.] : SSRN

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Extent:	1 Online-Ressource (15 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Journal of Marketing, Vol. 67, pp. 62-75, 2003 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 2003 erstellt
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012756338