Cognitive outcomes of brand heritage : a signaling perspective
Year of publication: |
April 2018
|
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Authors: | Pecot, Fabien ; Merchant, Altaf ; Valette-Florence, Pierre ; Barnier, Virginie de |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 85.2018, p. 304-316
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Subject: | Brand heritage | Signaling theory | Price premium | Time orientation | Nostalgia | Signalling | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Kognition | Cognition | Kulturgüter | Cultural heritage | Markenartikel | Brand |
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