Cognitive segmentation: Modeling the structure and content of customers' thoughts
Year of publication: |
2009
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Authors: | Carrillat, François A. ; Riggle, Robert J. ; Locander, William B. ; Gebhardt, Gary F. ; Lee, James M. |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 26.2009, 6, p. 479-506
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