Cold Chain Logistics in India : A Study of Cold Store Manager's Perception

India is a large producer of food, specifically, fruits and vegetables and ranks among the top three producers across the world, but due to heavy post-harvest losses, the country is able to export only a very small fraction. The scenario can be improved if cold chain logistics are improved. With the coming of organized retail (in food) and its improving presence since the last decade or so, we can hope that the cold chain infrastructure in the coming time will get better owing to: initiatives by stakeholders, learning from foreign collaboration, farmers becoming more aware of getting better deals for their produce via initiatives like e-choupal, etc. The present paper attempts to understand the effect of certain demographic factors on cold storage manager's perception of cold chain logistics, as they (cold store managers) form an important link in the value chain