Collaborate or Compete. Conflicting trends plague services marketers.
Year of publication: |
1997
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Authors: | Gummesson, Evert |
Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 6.1997, 3, p. 17-20
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