Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Year of publication: |
2022
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Authors: | Kremez, Zhanna ; Frazer, Lorelle ; Quach, Sara ; Thaichon, Park |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 30.2022, 2, p. 137-159
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Subject: | Ecommerce | ecommerce in franchising | franchise relationships | franchisor leadership | relationship marketing | training and support | Franchising | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing |
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