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Building customer loyalty with collaboration nets: four models of individualization based CCRM
Piller, Frank T., (2004)
Mit Mass Customization basiertem CRM zu loyalen Kundenbeziehungen
Schaller, Christian, (2006)
Individualization based collaborative customer relationship management : motives, structures, and modes of collaboration for mass customization and CRM
Piller, Frank T., (2002)